Retail Marketing Management, 2nd ed. by Prof. David Gilbert.
This book offers an approach that marries retail marketing theory with the newer retail concepts and international examples. It starts by looking at the nature of retailing as an activity, then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. It takes an intergrated approach to explaining the process of internalization, and the inclusion of plenty of international examples reinforces this approach.