Ken Mackenzie
Vice President - Sales
Pentel Europe

   Due to potential changes in European legislation our company was faced with a challenge on one of the higher volume products. The potential for a negative impact on the company was high.
   Alternative Minds Ltd was chosen to help us plan our way through different scenarios. The reason for the choice of Alternative Minds was their broad management experience as well as individual executive experience in developing markets and sales.
   Our experience was that given a brief, Alternative Minds was able to help make what seemed a complex matrix of possibilities and outcomes, more understandable, better defined and even identifying areas which we previously had not even thought of. Working with us we were able to use Alternative Minds to help us understand better areas of opportunity and areas of possible threat – thus objectively evaluate with Alternative Minds, the risks involved with the possible different actions available to us.