Ken Mackenzie
Vice President - Sales
Pentel Europe
Continued...

   Our evaluation of working with Alternative Minds is that they are able to very quickly identify the issues involved, apply an extremely disciplined approach to the issues, creatively identifying a number of viable strategic options available, whilst helping us directly evaluate the opportunities the options could deliver. Once discussed and decided, they were able to also help us cost effectively execute the actions necessary to capitalise on the opportunity.
   We found Alternative Minds easy to work with, extremely pragmatic in their approach, creative in their analysis without compromising strategic discipline. What set them apart from the rest for us was from what we thought was a disaster planning exercise, they had the ability to produce creative solutions which were not only realistic in their potential to differentiate and set us above our competitors, but also help advance our business and sales”.