Alternative Minds provide marketing consultancy services covering every aspect of marketing, including internet marketing. We use the broadest definition of marketing, not dissimilar to that of Peter Drucker, "Marketing and Innovation make money. Everything else is a cost". In addition, we always keep in mind another quote from Drucker, "the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself".

Our breadth and depth of expertise in marketing means it is perfectly placed to undertake ad hoc strategic and operational marketing projects for organisations of all sizes. Our strategic marketing projects have determined how our client's organisation competes in a market place. Alternative Minds helps our clients generate a competitive advantage relative to its competitors. The focus of our operational marketing projects have been to build, improve and refine existing marketing functions within the client's organisation and help them determine the marketing mix to attract and keep customers and to maximize the value derived for those customers, as well as to satisfy the customer with prompt services and meeting the customer expectations.

Each project is specifically designed to meet the client's unique requirements. Alternative Minds not only has the vast experience of skilled marketeers to draw upon, but also has marketeers who are additionally experts in both internet technology and internet marketing.