Alternative Minds provide marketing consultancy services covering every aspect
of marketing, including internet marketing. We use the broadest definition of
marketing, not dissimilar to that of Peter Drucker, "Marketing and Innovation
make money. Everything else is a cost". In addition, we always keep in mind
another quote from Drucker, "the aim of marketing is to know and understand
the customer so well the product or service fits him and sells itself".
Our breadth and depth of expertise in marketing means it is
perfectly placed to undertake ad hoc strategic and operational marketing
projects for organisations of all sizes. Our strategic marketing projects
have determined how our client's organisation competes
in a market place. Alternative Minds helps our clients generate a competitive
advantage relative to its competitors. The focus of our operational marketing
projects have been to build, improve and refine existing marketing functions
within the client's organisation and help them determine the marketing mix to
attract and keep customers and to maximize the value derived for those customers,
as well as to satisfy the customer with prompt services and meeting the customer
Each project is specifically designed to meet the client's unique requirements.
Alternative Minds not only has the vast experience of skilled marketeers to
draw upon, but also has marketeers who are additionally experts in both internet
technology and internet marketing.