Alternative Minds help clients gain the marketing insight and intelligence
necessary for informed business decisions, through the discovery, analysis
and interpretation of marketing data and information. We are able to
undertake most types of qualitative, quantitative and desk research using our
own resources. We are able to conduct focus groups, workshops and face-to-face
interviews ourselves in a highly cost-effective manner.
We take a very scientific stance on market research, systematically gathering,
recording and analysing data and information about customers, competitors and
the market on behalf of our clients. Our research has helped clients create
accurate business plans, launch new products and services, refine their existing
products and services, and expand into new markets.
The market research we undertake is typically both primary and secondary research.
We undertake secondary research using a vast array of applicable sources which
always proves to be cost-effective but sometimes proves to be not specific to
the required area. This secondary research invariably helps focus the research
questions for the primary research though. The primary market research we
undertake includes focus groups, surveys, field tests, interviews and observation.
Our primary research is always conducted and tailored specifically to each