Alternative Minds undertakes research & analysis throughout
organisations, providing the means of
transforming raw data into valuable business intelligence. Research & analysis is at the heart
of good policymaking. Alternative Minds provides evidence
for decision-making, helps find new policy solutions and helps identify
and tackle future issues. The key benefit of evidence-based policy making
is better policy. The rise in evidence-based policy making comes as organisations
realise they need to improve the quality of their decision-making in today's
increasingly competitive business environment. Evidence based policy making is
an approach to policy development and
implementation using rigorous techniques to develop and maintain a robust
evidence base from which policy options are developed. If all policies are based
on evidence, so it must be high quality evidence.
Alternative Minds efficiently and effectively develops, maintains and
distributes accurate information to enable informed decision making.
We respond swiftly to requests for data
and research; initiate and conduct studies; consult on clients' internal
research-related activities and improve the use of research and evidence
by encouraging informed debate. We conduct the same rigorous statistical analysis to improve
marketing effectiveness. The need to manage customer relationships
(CRM) is essential to maximise profitability, but managing internal
relationships deserves the same level of informed
thought and understanding.