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David is Professor of Marketing
at the School of Management, University of Surrey. David is
involved in all areas of marketing consultancy, including
Relationship Marketing, Consumer Behaviour, Market Research,
Research Methods and Marketing Management.
David is a former Research Director of the Thomas Cook Research
Centre and maintains an in-depth knowledge of the service and
tourism sectors, with over 60 published articles and books,
including Tourism: Principles and Practice (highest UK sales
of any tourism text), plus Retail Marketing and Retail Marketing
Management (adopted by many Universities). With many years
experience in operational marketing as Product Manager and
Marketing Manager in Rank Leisure, David is also an experienced
executive coach, mentor and trainer.