© 2008 Alternative Minds Ltd. All rights reserved.
Company Reg. no. 5168709 VAT Reg. no. 840 3688 23
Alternative Minds Market Research...
Alternative Minds help clients gain the marketing insight and intelligence
necessary for informed business decisions, through the discovery, analysis and
interpretation of marketing data and information. We are able to undertake most
types of qualitative, quantitative and desk research using our own resources.
We are able to conduct focus groups, workshops and face-to-face interviews
ourselves in a highly cost-effective manner. We take a very scientific stance
on market research, systematically gathering, recording and analysing data and
information about customers, competitors and the market on behalf of our clients.
Our research has helped clients create accurate business plans, launch new
products and services, refine their existing products and services, and expand
into new markets. The market research we undertake is typically both primary
and secondary reseaech. We undertake secondary research using a vast array of
applicable sources which always proves to be cost-effective but sometimes
proves to be not specific to the required area. This secondary research
invariably helps focus the research questions for the primary research though.
The primary market research we undertake includes focus groups, surveys, field
tests, interviews and observation. Our primary research is always conducted and
tailored specifically to each clients needs.