© 2008 Alternative Minds Ltd. All rights reserved.
Company Reg. no. 5168709 VAT Reg. no. 840 3688 23
Alternative Minds Research & Analysis...
Alternative Minds undertakes research & analysis throughout organisations,
providing the means of transforming raw data into valuable business
intelligence. Research & analysis is at the heart of good policymaking.
Alternative Minds provides evidence for decision-making, helps find new
policy solutions and helps identify and tackle future issues. The key
benefit of evidence-based policy making is better policy. The rise in
evidence-based policy making comes as organisations realise they need to
improve the quality of their decision-making in today's increasingly
competitive business environment. Evidence based policy making is an approach
to policy development and implementation using rigorous techniques to develop
and maintain a robust evidence base from which policy options are developed.
All policies are based on evidence, so it must be high quality evidence.
Alternative Minds efficiently and effectively develops, maintains and
distributes accurate information to enable informed decision making. We respond
swiftly to requests for data and research; initiate and conduct studies; consult
on clients' internal research-related activities and improve the use of research
and evidence by encouraging informed debate. We conduct the same rigorous
statistical analysis to improve marketing effectiveness. The need to manage
customer relationships (CRM) is essential to maximise profitability, but
managing internal relationships deserves the same level of informed thought